In order to thrive in the legal field today, the Modern Lawyer must properly tend to their online presence. Whether through paid advertising, grassroots social media, or website SEO, attorneys need to harness fast, efficient, and effective ways to connect with potential clients online. Maintaining your Google Business profile is an inexpensive, but sometimes confusing, way to promote yourself. Now, with Clio’s Google My Business integration, you can easily increase your presence on Google directly from your Clio Manage portal.
Clio’s partnership with Google allows users to create, and maintain their Google My Business profile directly within their Clio account. It’s actually quite simple because Clio’s Google My Business interface is built directly into Clio Manage. You can get started just by going to the “Settings” menu and following the prompts. Clio and Google will walk you through the whole process.
Clio’s Google My Business Interface
When you set it up, it walks you through all the steps required to verify your business on Google. This puts your business on Google Search and Google Maps, lets you create and update office information (including hours of operation), and allows you to receive Google reviews of your service. It also makes it easy for potential clients to contact you, or simply verify your existence.
Connect Directly with Potential Clients
Creating an efficient client intake is a key aspect of any Modern Lawyer’s process. And capturing potential client information is an important part of that. By connecting Google My Business with Clio’s appointment booking tool, potential clients can conveniently book and pay for consultations directly from your Google My Business profile. Even if you’ve automated this process already, this can alleviate the need for a potential client to go to your website just to book a call.
How This Can Help Your Firm
It’s more important than ever to make sure your firm is easy to find and engage with online. Over half of potential clients search online for legal services. Google has more than 90% of the global search market share and has become the new storefront. Clio’s integration with Google My Business ultimately allows you to turn Google searches into clients.
How to Get It
To learn more about Clio’s Google my Business integration, or to sign-up for a free demo, visit Clio.com.
Last updated December 1st, 2020.